Conversions Rate Optimization (CRO)

What Is CRO And Why Is It Important For Your Business?

Conversion rate optimization (CRO) is the process of optimizing your website so a higher percentage of your visitors become your next paying customers. CRO improves the user experience on your website by making your pages more relevant to your visitors, more trustworthy, with less distractions and with optimized calls-to-action.

Our Conversion Rate Optimization Process

Whether you want to increase your sales, number of leads or simply the usability of your landing pages, we can help you win more leads. Our team of designers, developers, marketers and content creators is here to provide you with a complete solution package that gives a maximum improvement of your conversion rate. Our CRO process follows the steps listed below:

Research and Planning

We start by analyzing the traffic on your web pages, the journey of your visitors on your website and the reasons why your visitors are not completing the actions that you want them to.

Once we have gathered all the needed data, we form our hypotheses on what to change in order to improve your conversion rate. These changes could relate to optimizing the CTA buttons, page content, images, page layout and more.


We plan and implement our suggested changes on a new variation of your landing page and we run A/B or multivariate testing to understand whether our hypothesis was correct. Our suggested improvements are tested on a specific percentage and type of visitors on your website.

Analysis and Implementation

We analyze the results from our experiments to understand whether our hypothesis was correct. If a statistical significance has been reached and our hypothesis is correct, we roll out the successful variation of your landing page. If not, we test a new hypothesis and run the whole process again.