Search Engine Optimization (SEO)

At Presitely, we help our clients drive more traffic to their websites by ranking high in search engines for keywords that are of great worth to their business. We specialize in national search engine optimization (SEO), international and local SEO.

What is SEO?

SEO is the process of improving the search rankings of a website by applying various strategies, such as website code optimization, on-site content optimization, link building and more. It focuses on how search engines are working, how your customers are searching online, and which search engines are they using to find your products or services. SEO has the goal of improving the visibility of your website so your customers can find you easily.

Why do you need it?

Your customers are online and they are searching for your products. How easily can they find your business?
SEO increases your website traffic and sales, by improving the visibility of your business in search engines to the users who are ready to convert into buying customers. Ranking high in the search results pages has a positive effect on your brand awareness and it helps you increase your sales volume and market share. It has one of the highest return on investment among all other online marketing channels.

SEO Audit

The SEO audit analyzes on-page and off-page factors that affect your website’s rankings. It identifies any issues with your website that could prevent it from ranking higher in the organic search results. The SEO audit also includes a complete keyword research and analysis of your competition and recommendations for improvement. The recommendations serve as a foundation based on which an SEO strategy can be created. The SEO audit is prepared by a technical SEO specialist in collaboration with our development team.

SEO Strategy

Our SEO strategy is a documented roadmap for optimizing on-page and off-page factors affecting your website’s rankings. The SEO strategy includes the following components:

  • On-site Optimization Strategy
    • Website Optimization Strategy - based on the initial SEO audit, the website optimization strategy creates a plan for improving the experience of your visitors on your website and to make it friendlier for search engines.
    • Web Copy Optimization Strategy - we start by understanding your products, services, competitors and your customers. We then compare crawl and analyze all web pages and create a plan to optimize the content on your website. The goal is to make your web pages easy to find in search engines, and to provide valuable information to your customers and to increase your sales.
    • Content Marketing Strategy - we start by creating a buyer persona and define a buying funnel in collaboration with our client. We then move on by creating a content marketing calendar that includes the creation of various content assets targeting the buyer persona throughout all stages of the buying funnel.
  • Off-site Strategy
    • White-hat Link Building Strategy - analyze current link profile and create a strategy involving various link building tactics that will help your website improve its visibility, build its authority and drive high quality referral traffic.
    • Social Media Outreach Strategy -

The SEO strategy combines all of the above components in one clear roadmap to success. It is created in collaboration between an SEO technical specialist, an online marketing manager, and a social media marketing manager.

SEO Audit Implementation

The SEO audit implementation is an on-site optimization which is executed as part of the overall SEO strategy and aims at maximizing the website’s performance and rankings. This on-site optimization can include things like editing the website’s architecture, internal linking, meta tags, robots.txt file, sitemap, setting up analytics tools and many more. The on-site SEO implementation can go as far as creating new landing pages and creating or optimizing the website’s content.

Web Copy Optimization

Our web copy is professionally written and optimized for your buyer persona and for the search engines. It helps your pages rank high in search engines for your target keywords. We research how your customers search online and we optimize your landing pages for your best performing keywords. The web copy optimization is executed by our content creation team in collaboration with a technical SEO specialist.

Content Marketing

Our content marketing campaigns are aligned with the overall SEO strategy and involve regular content creation and promotion of optimized and well targeted content assets, such as articles, white papers, ebooks, infographics, and more. By publishing and promoting high quality relevant content, we increase the website’s visibility and we drive more visitors who are searching for your products or services. All content marketing campaigns are managed by an online marketing specialist in collaboration with our content creation team.

We research and connect with relevant high authority websites from the industry. We use different tools, our experience and established networks and apply various tactics to acquire links that are not only coming from high quality websites but also drive relevant traffic back to your website.

Social Media

Our social media activities are integrated with our overall SEO strategy. We research, analyze, connect and engage with social media influencers relevant to your business. We promote your content, products and services and increase the exposure of your website. We win more shares, backlinks and high quality referral traffic to your website. All social media activities are planned and managed by a social media expert.